Join us for the inaugural episode of Business Edge to learn all about the do’s and don’ts of joining a college campus. Kim Saxton, a clinical professor of Marketing at IUPUI and author, tells us what professors are looking for and how students can make the most of their time on campus.
Kim believes marketers should make data-driven decisions to improve their effectiveness. She came by her interest in data-driven decisions naturally, with a bachelor’s of science in marketing from MIT, reinforced by an MBA and PhD in marketing from Indiana University (IU). Kim was recognized with a Woman’s Leadership Award by IUPUI’s Office for Women in 2018.